PRESENTATION IS KEY- Small Business Owners Take Note.

0 0

Halloo,

We have all heard the phrase-Don’t judge a book by its cover. Right?

It is a phrase I love very much and apply in my lifestyle. Well, I am afraid, that phrase is going to be left aside for this post. Just on this occasion.

For us, small businesses, appearance is very important and our products will be judged by its cover, initially. Remember something got to drive the interest and curiosity of your intended customers. The appearance is what will do that.

Be it an online business or offline, you have to give yourself and your business a good fighting chance by presenting it in a neat, clear, sharp, and interesting way. The attention span of people these days is very short, too many things to see in so short a time.

You have to Stand out. Don’t be afraid to do things differently to make your business stand out. Let me quickly point out, things you are comfortable with. I won’t compromise my integrity to get people to see my products. I hope you won’t too.

I have seen some great products not getting the recognition they deserved because of really poor presentation and arrangement. Entrepreneurs need to know the importance of presenting and promoting their products and services in ways that intrigue their target customers.

Right from the colours you choose, the words you use, the images you choose, the arrangements Media you choose. All can determine how your products and services are received.

You have done a lot of hard-work by bringing your idea from the initial stage to creating products stage. Now is the time to put energy into the presentation. Don’t let your business products or services suffer from a slapdash presentation.

If your main business is online and you deal in physical goods then you need good pictures. Most people love images, interesting pictures that make relating to your products easy for them.

I don’t use professionally taken product photos or stock photos in my Online Small Business because I want that handmade and wholesome feel in the presentation of my products. I sell handmade natural skincare products and ingredients and need my intended customers to see a very real image of the products, not some over-edited version. I think it is one of the strong points of my Online business.

The problems with taking pictures yourself are numerous, especially if you are not a professional photographer. You have to think deeply and be interesting because you don’t want to bore your customers.

Every time:

• You have to bring your A-game.
• You have to be creative.
• You have to keep looking for fresh ideas on how to keep it interesting.
• You have to also think from the customers’ point of view.

But all these are doable if you always remember that the ultimate goal of all these is to grow your business.

The idea is and to bring the clients in, the products being great and delivering great results is what will make them buy, and keep them coming back for more.

Thanks a lot for reading. Please, your contributions to this post will be appreciated in the comment section below. Help by clicking like and share with your friends. Also, don’t forget to join other subscribers to receive notifications of new posts by email. I appreciate it.

Stay with me,

Ruka

Check Natural Skincare Products here. Homemade Recipes here.

About Post Author

Ruka

My name is Ruka. Born and bred in Nigeria. Now living in Ireland. I am a Woman, Feminist, Wife, Mother, Muslim, Black, and African. I am an Entrepreneur who also works in Finance Administration. I am a Fibromyalgia & Chronic Pain Warrior. I love writing and hope to make a name for myself doing it.

rukaganiyu5@gmail.com

https://www.rukasplace.com

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %